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Tuesday, March 13, 2007

'Bridge To Terabithia' is misunderstood (thanks to its misleading marketing campaign)

The misleading Bridge To Terabithia poster


I am awed by the marketing tactics used for Bridge To Terabithia.

The trailer (which didn't really impressed me that much, frankly) made this seem as if it's a fluffy adventure fantasy film where two kids went into some fantastical magical world, encountering all kinds of wonders, getting into battles to save this land. And then, lots of emphasis about this film being from the producers of Narnia.

To my horror, this film is FAR from what it is advertised to be.