THE DARK KNIGHT premiered in Tokyo yesterday. I finally got to see it. The wait was excruciating! The hype of the film had been colossal, it's been breaking one box-office record after another and judging by its momentum, it is most likely going to be the second top-grossing movie of all-time in the US (behind Titanic, before adjustment to inflation).
After seeing the film, I'm a little baffled by the crazy amount of money it's making. It's quite a dark and intense film, not as cheery as the Spidey films, not as family-friendly as Shrek 2 or Pirates of the Caribbean 2), yet in just 3 weeks, it made more money than the likes of Lord of the Rings: Return of the King and Spider-man 1 etc.
I think it's probably due to a few factors, like this being Heath Ledger's last complete role, the goodwill from the previous film Batman Begins (read my review here), the insane hype generated from fan anticipation, marketing campaign etc. And this film's proving to have legs because of the extensive media coverage it had gotten with each of the box-office record it had broken, sparking curiosity from people who weren't initially interested in superhero films, and even those who didn't see the first film.
